What was our approach?
By using our Leannoation framework, we have done Ideation and product concept, visual prototyping and focus groups testing, UX/UI design, full back-end and mobile development of the app as well as maintenance and scaling.
We launched with a test campaign in isolated markets (Southeast Europe), and received great and promising results immediately, proving our premise that the concept is catchy with consumers.
- Spent $9,000 on user acquisition over a 3-week period
- 32,000 app installs with 3 times lower CPI than the regional market benchmark
- More than 15,000 polls published and more than 700,000 votes by users in this period
- Top rankings on regional app store listings and overall awesome feedback and ratings from users