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Product Discovery

Idea Funneling

Understand the required investment and the impact of your digital ideas, to define your future roadmap.

What You Need

You've thought of a lot of ideas yourself, and collected lots of ideas from your team. You've made an effort to study them but haven't been able to take action. You are paralyzed on which route to take, as you aren't able to prioritize these ideas. You are looking for a systematic way to know what to start working on, and which ideas to park and discard. You need a repeatable framework to feel confident about picking the right solution. 

What We Do in Idea Funneling

We put your ideas and solutions under scrutiny and let the best ones pass through our funnel. We use our proprietory frameworks to judge multiple variables that help us understand the feasbility, viability and desirability of your solutions. We find and highlight the best contenders, and show you where the gaps for some solutions are. We analyze what you would need to do to improve some of your solution concepts. We are interested in finding winning ideas. 

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Estimate the Return on Solutions

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Estimate Investment Required

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Measure the Complexity of Implementation

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Define the Level of Collaboration Required

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Appraise the Time Required

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Test Alignment Among Stakeholders

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Prioritize Ideas Based on the Established Goals

What You Get After Successful Idea Funneling

You get a prioritized and actionable matrix of your ideas - you narrow down the winning ones. You will be able to define next steps for these winning ideas to start getting them off the ground. You will have aligned all the stakeholders by improving the tangibility of your concept solutions.

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Prioritized List of Winning Ideas

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Actionable Next Steps

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Repeatable Framework To Funnel Ideas

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Measurable Metrics for Judging Ideas

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Stakeholder Alignment on Next Steps

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Executive Summary Report

Does your team need help prioritizing ideas and building a roadmap? Reach out and we'll have a chat.

Latest Projects

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Zoltan Kovacs, Founder of Governance Compass

"Their proposals were high-quality and resulted in excellent deliverables, with the team developing a scalable and sustainable solution. Feedback around the UX was positive, while future iterations are currently in progress. The team worked smoothly, managing the project effectively at all times."

Zoltan Kovacs, Founder of Governance Compass

Omar Ajjoui, Founder of Huqooq

"Even before release, the software solutions have won awards and sparked interest among potential clients. CreaITive understands complex requirements and adapts to suit prevailing cultural norms. The agency's innovative ideas and collaborative approach have built a trusting partnership."

Omar Ajjoui, Founder of Huqooq

Borko Kovacevic, Microsoft

"All participants have been engaged and responsive in the workshops, leading to implementation in other markets. CreITive has been mindful of all requests and incorporates them well into original content. All deliverables were high quality and on schedule."

Borko Kovacevic, Microsoft

Neil Ford, Innovation Lead at Al Futtaim Group

"Good understanding of the challenges we face in Innovation – particularly at a corporate engagement level. Team are personable and knowledgeable. Preparation for workshops has been good. Output and feedback has been timely and insightful and can be put to use."

Neil Ford, Innovation Lead at Al Futtaim Group

Devid Jegerson, Head of Customer Experience at NBF

"Creitive's team exhibited all the qualities that are important to me. They were professional and very human-oriented. Their adaptability to our changing situations was impressive. They were very well organized throughout the engagement and were extremely clear and crisp with their communication. Most of all, they are amazing collaborators, with the ability to manage all our stakeholders' expectations and were very trusted by all the different teams involved in our project."

Devid Jegerson, Head of Customer Experience at NBF

Mazen Srage, Digital Marketing Manager at Modon

"A digital partner like Creitive is what every fluid organization needs. Our company is growing extremely fast and we needed someone to match our pace, and be able to pivot with us to address market opportunities. Their attitude to adapt and deliver quickly is exactly what we needed. Above all, the quality of their work and the strength of their digital knowledge has been a game changer for us. They didn't not compromise on the details under tight deadlines and were extremely strong on the ongoing communication with us."

Mazen Srage, Digital Marketing Manager at Modon

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