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Singapore

Creitive Singapore Pte Ltd

71 Robinson Road, 14-145

heysg@creitive.com

+65 9359 6595

Dubai

Creitive Digital Agency FZ-LLC

Dubai Media City, Building 10

heydb@creitive.com

+971 4 456 6295

Belgrade

Creitive FonSoft d.o.o.

Gospodara Vucica 79

heybg@creitive.com

+381 60 66 888 03

Product Discovery

You decided to explore an opportunity of digitally transforming your business or starting a completely new one. You may have a lot of ideas, only one, or you might not have any. But you know one thing, standing still is the fastest way of moving backwards in a fast changing world, so you want to execute.

What is Product Discovery?

Leannovation's Product Discovery is a structured process based on design thinking methodology that helps you accelerate forward in the digital product life cycle phase during which most of the teams give up. It helps you deeply connect with your idea, understand the driving forces behind it, and continue moving forward in a small, fast, and strategically designed steps that will enable you to quickly launch your idea to market.

Why Is Product Discovery Important?

This is the most dangerous phase of the product life cycle. Altough it seems quite straightforward this phase hides most of the reasons why 90% of the ideas fail. if you don't accurately prove or disprove your assumptions about customers, you may end up building a product that might be nice, but it won't be necessary which directly translates to your product success.

A necessary product is the one that solves such a deep and genuine need for the customer, that they feel unable to live without. This is what we are after in Leannovation's Discovery Phase.

What is the Result of Succesfully Facilitated Product Discovery?

First and foremost, successfully facilitated Product Discovery phase gives you the answer on the question of whether the idea is worth pursuing or not.

Secondly, it results in a toolkit of prerequisites critical for the succes of a product design phase which are: precisely mapped out customer personas, accurately structured problem statements, stakeholders alignment, and identified and structured product idea with actionable next steps. 

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Product Discovery Services

Product Discovery coveres variety of services that can be delivered independently, or in sequence, depending on the goal of the engagement.

Do you think we can help? Reach out and let's have a chat. If you think you have this phase covered, check out our Product Design phase.

Latest Projects

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Devid Jegerson, Head of Customer Experience at NBF

"Creitive's team exhibited all the qualities that are important to me. They were professional and very human oriented. Their adaptability to our changing situations was impressive. They were very well organized throughout the engagement and were extremely clear and crisp with their communication. Most of all, they are amazing collaborators, with the ability to manage all our stakeholders' expectations and were very trusted by all the different teams involved in our project."

Devid Jegerson, Head of Customer Experience at NBF

Neil Ford, Innovation Lead at Al Futtaim Group

"Good understanding of the challenges we face in Innovation – particularly at a corporate engagement level. Team are personable and knowledgeable. Preparation for workshops has been good. Output and feedback has been timely and insightful and can be put to use."

Neil Ford, Innovation Lead at Al Futtaim Group

Zoltan Kovacs, Founder of Governance Compass

"Their proposals were high-quality and resulted in excellent deliverables, with the team developing a scalable and sustainable solution. Feedback around the UX was positive, while future iterations are currently in progress. The team worked smoothly, managing the project effectively at all times."

Zoltan Kovacs, Founder of Governance Compass

Mazen Srage, Digital Marketing Manager at Modon

"A digital partner like Creitive is what every fluid organization needs. Our company is growing extremely fast and we needed someone to match our pace, and be able to pivot with us to address market opportunities. Their attitude to adapt and deliver quickly is exactly what we needed. Above all, the quality of their work and the strength of their digital knowledge has been a game changer for us. They didn't not compromise on the details under tight deadlines and were extremely strong on the ongoing communication with us."

Mazen Srage, Digital Marketing Manager at Modon

Omar Ajjoui, Founder of Huqooq

"Even before release, the software solutions have won awards and sparked interest among potential clients. CreaITive understands complex requirements and adapts to suit prevailing cultural norms. The agency's innovative ideas and collaborative approach have built a trusting partnership."

Omar Ajjoui, Founder of Huqooq

Borko Kovacevic, Microsoft

"All participants have been engaged and responsive in the workshops, leading to implementation in other markets. CreITive has been mindful of all requests and incorporates them well into original content. All deliverables were high quality and on schedule."

Borko Kovacevic, Microsoft

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