Big Data and Product Analytics

We help product, marketing and growth teams increase business value, conversions, engagement, and retention, using actionable data insights.

 We build a sustainable and comprehensive data strategy which is really relevant for your business objectives. We create a measurement strategy based on proper tracking implementation and actionable insight analyses. We use tag management, custom codes and data layers to collect data sources from all of your digital products and platforms. 

 In order to understand how your users behave, we need to collect the right data (custom attributes, events, goals), and be sure that data is accurately measured and segmented. We integrate data from multiple sources to have ongoing cross-device and cross-product user tracking get a complete picture of user behavior in your digital products.

 We utilize behavioral analysis to see how users are interacting with your websites, apps, content, and campaigns. We will identify all important trends and patterns, try to understand why those trends are happening, and find out why users will likely engage, retain and convert. The goal is to understand what is working well, and what is lagging behind. 

 We build and automate real-time, interactive reports and dashboards in order to visualize how users are interacting with your digital assets and which digital touchpoints are really giving value to your business. 

 When we analyze and interpret data, we advise how to upgrade digital products, uncover user pain points, improve conversion rates, optimize digital campaigns spend, reduce churn and identify and activate high-value user segments. The goal is to make smarter marketing and product decisions based on actionable data insights.