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Developed a user-friendly app with a warm, yet engaging interface to support breast cancer awareness.

The BurJuman Safe and Sound App will give subscribers in the UAE and beyond the opportunity to track their walks and runs in support of Breast Cancer Awareness, and challenge their friends to do so too via the user-friendly interface or by sharing on social media.

2015

Year

Mobile development

We delivered

Safe & Sound - Burjuman

Mobile App

The BurJuman Safe and Sound App (Android and IOS) gives subscribers in the UAE and beyond the opportunity to track their walks and runs in support of Breast Cancer Awareness, and challenge their friends to do so too via the user-friendly interface or by sharing on social media. Participants are invited to donate money either through an instant SMS or via direct debit. The donations go directly to our charity partner, the Al Jalila Foundation, and to the Brest Friends support group.

Safe & Sound - Mobile App
Safe & Sound - Screens 2

Usability

The mobile app is user-friendly and the excellent interface contributes to a great user experience. These features attracted a large number of people who expressed interest in the app.

Safe & Sound - Usability

Collecting donations

While donations may be made individually, users can also walk or donate in behalf of a business or a school as part of their ongoing CSR initiatives. If the total distance walked through the app reaches the 50,000km milestone in 2015, BurJuman has pledged to donate a further AED100,000 to the cause.

Safe & Sound - Collecting donations
Safe & Sound - Screen 4

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