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The International Federation of Photographic Art (FIAP) is an international organization of national associations of photography. The aim of this project was to redesign and develop the existing site from scratch.

2017

Year

Strategy & Insights & Design

We delivered

Fiap - 1

​Digital web redesign

FIAP gathers thousands of photographers from around the world, showcases their work, and organizes world cups, biennials, congresses, etc.

Fiap - ​Digital web redesign
Fiap - 2

Photography

Content is king, and in this case it involves unique and ambiguous photographs. Our aim was to use a simple, elegant approach to emphasize the website’s photos in all their glory.

Fiap - Photography
Fiap - 3

A new structure

Our research on the previous FIAP website revealed many unnecessary elements. Some features that should be in focus, such as the photographs, were hard to find. 

During the wireframing process we created a logical hierarchy of elements before going into the high-fidelity design phase. This allowed us to organize the large amount of visual and textual content in the best and fastest way possible.

Fiap - A new structure
Fiap - 4

Adapting to the Digital Landscape

Adapting content to the different screen sizes available today is a must. We made the website’s photographs and written content adaptable so that nothing gets lost on smaller devices.

Fiap - Adapting to the Digital Landscape
Fiap - 5

High-fidelity prototype

After a few iterations of the wireframe, we went into the high-fidelity prototyping phase. We discussed all the necessary details, including colors, effects, and animation. In the end, we agreed we on a dark gray background that is juxtaposed with visuals. This arrangement emphasized the photographs even more.

Fiap - High-fidelity prototype
Fiap - 6

Services and Tournaments

Biennials and world cups are very important features of the website. Tournament forms, information, and images are conveniently placed at the top of the page in the new website design. This makes it easy for association members of FIAP to organize the next event.

Fiap - Services and Tournaments
Fiap - 7

Information at hand

Many documents are needed to organize FIAP events. We made it easy for users to access the information they need by adding appropriate filters and tables, putting the most important documents at the top of the page, and making important contact information highly visible.

Fiap - Information at hand
Fiap - 8

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