The International Federation of Photographic Art (FIAP) is an international organization of national associations of photography. The aim of this project was to redesign and develop the existing site from scratch.
Strategy & Insights & Design
FIAP gathers thousands of photographers from around the world, showcases their work, and organizes world cups, biennials, congresses, etc.
Content is king, and in this case it involves unique and ambiguous photographs. Our aim was to use a simple, elegant approach to emphasize the website’s photos in all their glory.
Our research on the previous FIAP website revealed many unnecessary elements. Some features that should be in focus, such as the photographs, were hard to find.
During the wireframing process we created a logical hierarchy of elements before going into the high-fidelity design phase. This allowed us to organize the large amount of visual and textual content in the best and fastest way possible.
Adapting content to the different screen sizes available today is a must. We made the website’s photographs and written content adaptable so that nothing gets lost on smaller devices.
After a few iterations of the wireframe, we went into the high-fidelity prototyping phase. We discussed all the necessary details, including colors, effects, and animation. In the end, we agreed we on a dark gray background that is juxtaposed with visuals. This arrangement emphasized the photographs even more.
Biennials and world cups are very important features of the website. Tournament forms, information, and images are conveniently placed at the top of the page in the new website design. This makes it easy for association members of FIAP to organize the next event.
Many documents are needed to organize FIAP events. We made it easy for users to access the information they need by adding appropriate filters and tables, putting the most important documents at the top of the page, and making important contact information highly visible.