Online presence is one of the most important components of your marketing strategy, no matter if you’re starting a business or you already run one. The size of your business or the industry your company belongs to shouldn’t be discussed – you really should consider going online, or if you are already aware of how important your online presence is, you should only make it better. Building your online presence can be time consuming, but time is what you need if you want to succeed.
More than half of all in-store sales are influenced by the internet. Majority of your potential customers are online, so you should look for them there.
People are often confused when it comes to making the first move. We have helped a lot of them and reading this blog could help you, too. We offer a few tips to help your online marketing strategy pay off.
Charm them with your website
Your website is the core.
Content is the king, design is the queen. Provide all fundamental information for your current and future customers, use interesting language to keep them reading and pay attention to the colors, fonts, backgrounds, images. Keep it simple and think about what users want to do. Help them complete those tasks in the easiest and most intuitive way possible. Customers really do mind small details, so don’t lose them over things that just may seem irrelevant.
You want search engines to love you
Once you have a website, it’s an imperative to start a search engine optimization.
More than 80% of consumers use internet to find out more information about a product, service or business they are interested in before they decide to make a purchase.
Get informed about SEO and how it can help you improve your online presence; implement the right keywords for your market throughout the site. Let those keywords be found in content on your website to achieve better online visibility. On the other hand, be aware of the fact that search engines such as Google and Bing are blocking black-hat SEO tactics. This means that your website content shouldn’t be overloaded with keywords.
Go viral or go home
I think you are more than aware of the importance of being present on social media. The major number of your competitors is already present there, how about you?
Think like your potential customer. Which social media did he choose to search for a product or service you offer? Not every social network is relevant for your business, so choose wisely and dedicate your ideas to those that are gathering the most of your target audience. Is it Facebook, Instagram, Twitter, Pinterest or LinkedIn? Share valuable content, make your fans and followers engage with your brand and recognize you as a brand to whom they can trust and make them observe your Page as a place where they can find interesting and useful content.
Be mobile friendly, because most common device used to access the Internet is smart phone. Consider publishing more posts fitting mobile screen and less posts with horizontal rectangle shape.
The same applies to your website. As we mentioned earlier, most people are searching the Internet by mobile device, so the next most important thing is to make your web design responsive. The practice has shown that a potential customer using smartphone to access your business will give up and go to another website if they can’t access yours easily by mobile.
When you get to your followers, make them stay
There is so many ways and tools to get to your target audience. Paid ads are available on almost every social network and there is a detailed guide on how to use them. The next step is to keep all those people who came to your Page by paid ads. If there is nothing they find interesting, they will simply leave. We suggest giving the biggest effort to create content that will be attractive to your fans. Be creative and innovative and if there is some reason you can’t do it, you can always ask for help. A trustworthy digital marketing agency will do it professionally.
Creative, catchy and interesting content is recipe for keeping relevant audience. If you wonder how to do that, try giving them something more than a product or a service. Give them something that will cause emotion, intrigue them and make them build powerful and affective bond with your brand.
Find out what are the KPIs
Key Performance Indicator is a business metric used to evaluate crucial factors of success of a project. It’s not all about creating a website and sharing content, it’s about truly knowing what exactly works. Track the right metrics and find out which things you’ve tested can be repeated and which should be forgotten forever.
Without tracking these indicators, you won’t be able to recognize trends or why a spike (or worse, a drop) in traffic has happened. It’s extremely important to test different things and figure out what works best for you.
What else you should know?
It’s a marathon, not a sprint. Stick to an old saying “patience is a virtue” when building your online presence. Establishing your online presence doesn’t happen overnight. You should know that with due time and patience, results will come.
