Automation may not be new to display campaigns on the Google Display Network, but with the new Smart display campaigns, it’s not only the creative that’s automated.
CTA button is the main part of an ad and it’s the main thing that will make a difference between a conversion and a bounce. These words need to speak to your target audience and provide the reason why they should click your button.
Every marketer should test various options and see what call-to-action buttons improve their click-through-rates. Test the following words, examples and their combination and watch your conversions grow. Good luck!
As a true Instagram lover and a little bit Facebook Ads wannabe scientist, I am pretty excited that now we have Ads for Instagram Stories as well.